Engaging Advertising Opportunities in Global Airline Lounges
Provided by Spafax
An uncluttered environment to reach premium-class frequent flyer high net worth individuals.
Tell us about the Opportunity / What is it?
Airport lounges are an expected and valued part of the travel journey and brand relationships enhance this experience through value-added products and services. This is a targeted, strategic and exclusive opportunity for key partners who understand the value of their brand and appreciate the needs of the premium lounge environment. Please see attachment for further information and images of the lounges raging from Singapore Airlines to Virgin Atlantic to JetBlue.
What is the Marketing Objective?
Engage with a very desirable consumer group during their 'me-time' when they are in a relaxed environment looking for entertainment.
How does it work?
Highly customised campaigns, with creative briefs encouraged, ensure you can communicate with your audience in your preferred way. From spectacular installations such as a car on the airport roof to brand exposure as part of the bar service to live events and experiential branded experiences. Digital opportunities include for example, screens, Wi-Fi sponsorship and screen-savers. The lounge experience varies by airline and by region.
Who's used it in the past?
Previous executions include American Express, BMW, Jaguar, Bacardi and Heineken to name a few.
Features / Benefits
Lounges are unique uncluttered environment where your campaign and brand are sure to get the attention they deserve. Following the campaign through to in-flight via TV, print or product placement increases your impact and offers you multiple touch points with this key global audience.