Tell us about the Opportunity / What is it?
Clear Channel Interact is the mobile solutions service from Clear Channel. Advertisers can include a shortcode text number on their media to enable consumers to request more information in the following ways: mailouts to their home address; enter competitions; receive branded messages; find their nearest store; receive mobile vouchers with money-off offers; visit WAP sites. Texts are usually free for consumers with advertisers paying a standard set up cost and text costs. Advertisers receive data from the campaign to help them identify response trends.
How does it work?
Clear Channel is dedicated to putting consumers at the heart of outdoor planning and with an increasingly mobile 24 hour society and 88%* of adults owning a mobile phone, Clear Channel Interact is the perfect enhancement to an outdoor campaign.
By texting a 'keyword' to 62266 consumers can gain access to many services such as WAP sites, store locations and vouchers from advertisers.
Who's used it in the past?
National advertisers including KFC, King of Shaves, COI and Suzuki.
Features / Benefits
* Combining a client's outdoor campaign with interactive mobile services brings a new, exciting dimension to the world of outdoor, allowing advertisers to interact directly with individual consumers.
* Individuals must opt-in to each service meaning they have chosen to receive further information from the advertiser and are in a receptive mindset.
* Information will be accessed instantly, while consumers are out and about.
* Flexibility within mobile means advertisers can mix and match various solutions to combine services to complement each other