The Pink Pound- Advertise to Gay Communities Across the UK
Provided by Clear Channel
A targeted range of solutions designed to reach trend-setting gay communities across the UK.
Tell us about the Opportunity / What is it?
Four targeted opportunities to reach gay consumers. The National Proximity pack consists of 800 6-sheet panels across the country, all within 300m proximity to gay clubs and bars; The London Mega 6s pack consists of 8 sites situated across the capital, all within 1000m of gay venues and on the main arterial routes to the urban gay communities; Clear Channel can also help advertisers to select key formats along the Gay Pride event routes.
What is the Marketing Objective?
The Pink Pound Pack joins Clear Channel's portfolio of Audience Solutions offerings, encouraging advertisers and agencies to target highly lucrative consumer groups while they are in a receptive frame of mind.
How does it work?
Gay communities congregate in concentrated urban areas such as London, Manchester, Brighton, Newcastle and Cardiff. Clear Channel's Pink Pound Pack offers highly targeted, multi-format solutions within the defined urban communities and on the key arterial routes to these areas. Within the pack, Clear Channel has identified four different opportunities to target gay consumers: a National Proximity campaign, a London Mega 6s campaign, strategic panels along Gay Pride routes and targeted London taxi advertising.
Who's used it in the past?
This is a brand new opportunity.
Features / Benefits
The Pink Pound was valued at £70bn by the Independent on Sunday in 2006. A media first for Outdoor, Clear Channel's Pink Pound Pack is pioneering the targeting of the niche, yet high-spending gay community, encouraging advertisers and agencies to put the consumer at the heart of the media plan, effectively targeting them while they are in a receptive frame of mind.