The Retail Saver Partnership: Targeted Print/Media Opportunity

Provided by The Specialist Works
Retailers working together to drive footfall into their local retail park or shopping centre.
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

Tell us about the Opportunity / What is it?

A shared offline platform for retailers to participate within. Geographically targeted activity around relevant retail parks/shopping centres identifies high frequency shoppers. The format of the item will either be a branded envelope containing separate inserts for each retailer, or a mini booklet containing retailer offers.

What is the Marketing Objective?

This activity will drive consumers into their local retail park/shopping centre, during 'off peak periods'. This encourages consumers to shop when ranges are largely non-discounted, so providing consumers genuine savings off full price items and provides an impactful, meaningful reward to local shoppers.

How does it work?

This opportunity works by retailers working together, driving the cost of print and media down, making the activity cost effective. The item that gets delivered is highly impactful due to the branding and bulk, therefore will get much more consumer attention that a standard leaflet. Royal Mail Door to Door delivers the items. Experian's catchment tool, Where Britain Shops helps plan catchments while TGI identifies high frequency shoppers.

Who's used it in the past?

Please contact us to find out more.

Features / Benefits

• Low cost - 60%+ less cost than a standard Royal Mail doordrop • Highly impactful - a bulky eye catching item that will grab consumers attention • Highly targeted - retailers only participate in relevant locations, so there in zero wastage • Delivered via Royal Mail - a positive and responsive environment of receipt • One stop shop - targeting, print & media all included • Measurable at retail park/shopping centre level
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsGeographically targeted activity around relevant area
Main Shopper
DIRECT MARKETING / INSERTS / LEAFLETS
DIRECT MARKETING / POSTAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE SALES
Many more ideas on GetMeMedia.com   Click here to register and view them!

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners