Advertising Solutions - Thermally Activated Campaigns with atmAd
Provided by atmAd
Thermal activation is one of our targeting abilities used to promote products on hot days to those in the right frame of mind.
What was the Challenge / Background of the Campaign?
Hellman's wanted to promote their BBQ products.
Lipton were introducing their Ice Tea range into the UK, so used atmAd to both drive sales and build brand awareness.
What was the Campaign Objective?
atmAd target those in the right place, at the right time, in the right frame of mind. Our thermally activated advertisements are able to promote those products likely to be even more appealing on a hot day when people are on their way to a BBQ or Picnic or any activity to make the most of the sunny weather.
What was the Solution?
atmAd ran a thermally activated campaign for Hellmann's, nationally, across 250 ASDA stores on weekends only. This targeted those out on a sunny day who could be going in to ASDA to buy BBQ ingredients.
The Lipton campaign ran across all Tesco stores in London. As well as being thermally activated, Lipton also used our receipts in the form of a redeemable coupon which gave them a free bottle of Lipton Ice Tea.
What were the Results?
ASDA compiled their own results using an independent research company called IRi for the Hellmann's campaign. Being the only media at ASDA promoting Hellmann's, the results found a £6.36 ROI for every £1 spent.
Lipton Ice Tea campaign delivered an ROI of £1.51 for every £1 spent. This ROI was down to the fact that for every one bottle given free, the campaign saw an uplift of 3.6 bottles sold.
What were the Key Learnings of this Campaign?
Both of these campaigns were a huge success. We pride ourselves on the fact that we are able to provide a bespoke service, targeting the right audience at the right time, constructing an efficient campaign to avoid wastage. Thermal activation is just one of our targeting abilities so get in touch to find out more!