Thinkbox Advertising Ideas

Displaying 52 ideas

CASE STUDY: Aviva teamed up with rugby on TV

Useful case study or researach attachedAviva took over the rugby sponsorship from Guinness and needed a quick but credible way of letting consumers know.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: The Miracle Food - The Broccoli Television

Useful case study or researach attachedTo prove the effectiveness of television as an advertising medium

Price Range : £251k to £500k
Company : Thinkbox
RESEARCH: TV response: the new rules - Thinkbox

Useful case study or researach attachedThinkbox aims to 'rewrite' traditional rules of response by exploring the role of TV in generating short-term response.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: Citroen C5 uses TV to drive sales

Useful case study or researach attachedCitroën wanted its C5 model to appeal to a more elite audience. The C5 gained a four fold increase in sector share

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Wallace and Gromit - Red Button

Useful case study or researach attachedWallace & Gromit get cracking on interactivity. TV offers viewers the chance to access exclusive content via the red button.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: Magners launches with TV

Useful case study or researach attachedTV advertising was essential to the launch of Magners in GB.

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Sky launched their fairytale broadband campaign

Useful case study or researach attachedSky Broadband needed to increase sales in an aggressive marketplace with broadband headroom diminishing

Price Range : £501k +
Company : Thinkbox
CASE STUDY: T-Mobile dials sales using DRTV

Useful case study or researach attachedT-Mobile sets tough targets for direct sales and trialed DRTV to test efficiency versus other media channels.

Price Range : £51k to £100k
Company : Thinkbox
CASE STUDY: Nintendo Wii

Useful case study or researach attachedNintendo wanted to showcase its new console, the Wii, to a broad audience.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: Cravendale animates premium milk sales

Useful case study or researach attachedCravendale was looking to TV to continue delivering great awareness and sales in 2009

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Kärcher Pressure Washers have fun on TV

Useful case study or researach attachedKärcher needed to reignite a consumer power tool market which was down 10-15% in 2008 (Source: GFK)

Price Range : £251k to £500k
Company : Thinkbox
CASE STUDY: Waitrose put content at heart of integrated strategy

Useful case study or researach attachedWaitrose needed to increase shopper frequency in a marketplace dominated by big spenders

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Andrex Washlets Use TV Tutorials To Generate Success

Useful case study or researach attachedThe Clean Campaign' was created, a series of six TV advertorials following

Price Range : Contact for details
Company : Thinkbox
CASE STUDY Brothers Drinks Co turns to TV for distribution boost

Useful case study or researach attachedBrothers Drinks Co wanted to build distribution for its pear cider brand. TV created a statement among 18-34 year olds

Price Range : £251k to £500k
Company : Thinkbox
CASE STUDY: Sainsbury's use TV to launch "try something new"

Useful case study or researach attachedSainsburys "try something new today" strapline was designed to get people into more adventurous eating.

Price Range : Contact for details
Company : Thinkbox
Carlsberg wins the battle for lager sales during the World Cup

Useful case study or researach attachedCarlsberg wanted to be the biggest selling lager during World Cup 2010

Price Range : £501k +
Company : Thinkbox
CASE STUDY: The Department of Health persuades smokers to quit

Useful case study or researach attached55% of the audience said the TV adverts are likely to make them stop smoking!

Price Range : £501k +
Company : Thinkbox
CASE STUDY: NHS Smokefree Generation campaign

Useful case study or researach attachedNHS Smokefree Generation comes out top in the Best Use of TV in an Intergrated Campaign category at the TV Planning Awards

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Company : Thinkbox
CASE STUDY: Waterstones and Film4 collaboration

Useful case study or researach attachedThe "Great Adaptations" campaign won Best Use of Sponsorship or Content at the Thinkbox TV Planning Awards

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Company : Thinkbox
CASE STUDY: Skoda use cake to highlight the new Fabia

Useful case study or researach attachedA new TV ad emphasises the smart features that make it "full of lovely stuff" The campaign delivers the highest share of voice.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: Direct Line educates accidental landlords

Useful case study or researach attachedDirect Line wants to reach out to landlords to promote its specialist products

Price Range : £501k +
Company : Thinkbox
CASE STUDY: NatWest uses IPTV to target students

Useful case study or researach attachedNatWest used IPTV to target students in their rooms and drive openings of the NatWest Student Account.

Price Range : £501k +
Company : Thinkbox
CASE STUDY:Pot Noodle advertise with Interactive TV

Useful case study or researach attachedThe 'Going Deeper' campaign gave permission to our loyalists to get more involved with the brand and offered a call-to-action.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: LowLow cheese launches with triple TV burst

Useful case study or researach attachedKerry Foods wanted to launch LowLow and promote its great taste but lower fat. TV sits at the heart of a multimedia campaign.

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Frubes boost sales outside the school term

Useful case study or researach attachedFrubes teams up with Cartoon Network for an interactive sponsorship. More than 300,000 games are played and sales rise by 21%

Price Range : £251k to £500k
Company : Thinkbox
CASE STUDY: Orange makes Wednesday the new Friday for film goers

Useful case study or researach attachedOrange wanted to reinvigorate its famous 2 for 1 cinema offer.Its specially designed themed ad break created appointment to view

Price Range : £251k to £500k
Company : Thinkbox
CASE STUDY: Scalextric races on GMTV 2

Useful case study or researach attachedScalextric teams up with GMTV 2 to sponsor the Action Stations strand for four months in the run up to Christmas.

Price Range : £251k to £500k
Company : Thinkbox
CASE STUDY: Twycross Zoo tries TV for the first time

Useful case study or researach attachedTwycross Zoo wanted to increase visitor numbers and raise its profile

Price Range : £0 to £50k
Company : Thinkbox
CASE STUDY: 'Watch Your Own Heart Attack' Delivers for BHF

Useful case study or researach attachedBritish Heart Foundation built awareness of heart attack symptoms with this 2 minute TV event shown on multi channels

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: ChipsAway's outing on TV drives sales & web traffic

Useful case study or researach attachedChipsAway needed to build market share and generate new business; skilful use of TV gets their message out to a mass audience.

Price Range : £101k to £250k
Company : Thinkbox
CASE STUDY: Adidas inspires with iTV

Useful case study or researach attachedAdidas wants to bring its slogan "Impossible is Nothing" to life.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: VW Passat's Beautifully engineered sponsorships

Useful case study or researach attachedVW wanted to increase the top of mind awareness and consideration of the Passat amongst the B Class Sector of car buyers

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Dodger's Got Talent

Useful case study or researach attachedHow Collaboration, Innovation and a Performing Monkey launched Choccie Dodgers.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: Autotrader & MTV highlight dangers of drink driving

Useful case study or researach attachedAuto Trader wants to highlight the dangers of drink driving

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: Northern Ireland buckles up using TV to reach 16-24s

Useful case study or researach attachedNorthern Ireland needs to reduce the death rate & get passengers & drivers to buckle up; TV was a major element of the campaign

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Alibaba.com used TV to get close to businesses

Useful case study or researach attachedAlibaba.com needed to increase brand awareness and build trust targeting a time-poor audience with a limited budget

Price Range : £251k to £500k
Company : Thinkbox
CASE STUDY: Sheilas' Wheels launches with TV glamour

Useful case study or researach attachedSheilas' Wheels was a new offering in the car insurance market and they wanted to make a splash amoungst their female audience.

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Givenchy finds glamour at the Oscars

Useful case study or researach attachedGivenchy teams up with Sky to associate its brand with the glamour of the Oscars, sales up 30% in one year.

Price Range : £251k to £500k
Company : Thinkbox
CASE STUDY: Rhino UK's album "Coming Home" by The Soldiers

Useful case study or researach attachedRhino UK's album "Coming Home" by The Soldiers marches to an astounding 500,000+ sales thanks to an innovative TV campaign

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Laterooms.com turns to TV for immediate impact

Useful case study or researach attachedLaterooms.com increase its visibility using TV with the campaign winning the Best Newcomer to TV at the TV Planning Awards 2010.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: Walkers 'Do Us A Flavour' campaign

Useful case study or researach attachedWalkers needed to get consumers excited about new products again. Sales rise 14% as the UK goes crazy for Builders' Breakfast.

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Churchill - Garden Party at the Palace

Useful case study or researach attached"Churchill, is there a robust way to link TV spots to web response?" "Oh yes..."

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Carling Undertake Interactive Advertising

Useful case study or researach attachedCarling was not one of the 15 official FIFA partners of the 2006 World Cup, but wanted to build on the passion and momentum.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: PCSOs call on TV support

Useful case study or researach attachedTo raise awareness and understanding among the general public as well as generating enquiries from potential recruits.

Price Range : £101k to £250k
Company : Thinkbox
CASE STUDY: comparethemarket.com drives meerkat revolution

Useful case study or researach attachedcomparethemarket.com needed to standout and reduce the cost of customer recruitment

Price Range : £501k +
Company : Thinkbox
CASE STUDY: O2 talks to teens via Hollyoaks

Useful case study or researach attachedO2 wanted to speak to teenagers to launch their Load & Go card

Price Range : £251k to £500k
Company : Thinkbox
CASE STUDY - Warburtons Promote Family History

Useful case study or researach attachedWarburtons wants to convey its heritage in the bread-making business. Ads featuring family members and interactive TV are used.

Price Range : £101k to £250k
Company : Thinkbox
CASE STUDY: Sky evolves its TV strategy to stay ahead

Useful case study or researach attachedSky evolves it's TV strategy to maximise efficiency & impact, winning the Best Ongoing Use of TV award at the TV Planning Awards

Price Range : Contact for details
Company : Thinkbox
John West Proved That Sustainability Can Be A Force For Growth

Useful case study or researach attachedJohn West decided to put sustainability at the heart of their advertising and move away from price led marketing.

Price Range : Contact for details
Company : Thinkbox
CASE STUDY: Jeeves returns ... So does his target audience

Useful case study or researach attachedAsk Jeeves wanted to regain lost users and drive growth by providing a unique and differentiated service

Price Range : £501k +
Company : Thinkbox
CASE STUDY: Arriva Trains use TV as a platform for success

Useful case study or researach attachedArriva Trains wanted to promote their reduced ticket prices for the 55+ market.

Price Range : £0 to £50k
Company : Thinkbox
CASE STUDY: Transformers engage

Useful case study or researach attachedA red button game backed up by TV spots and online activity create a more engaging message.

Price Range : £51k to £100k
Company : Thinkbox