Tell us about the Opportunity / What is it?
Access Point is a marketing company that specialises in promoting products and services using major national retailers to deliver your message. Till Roll Advertising is a superb way of getting your message placed directly into the hands of 000's of Homebase shoppers every week. It is a highly visible and a genuinely inexpensive method of advertising to your target market and can prove to be an extremely cost effective advertising strategy, helping to directly drive sales or raise awareness of a product/service.
How does it work?
Access Point has a nationwide partnership with Homebase to offer an exclusive deal to print offers directly on to the reverse side of till receipts across Homebase's 350 stores in the UK.
Advertisements can include any offer, coupon or promotion for non-competing products/services only. A free in-house design service for your full colour advert will ensure your right message is seen by the right audience at the right time.
Who's used it in the past?
Brands that have used Access Point in the past include Car Dealerships (Ford, Vauxhall, Toyota), Hotel Chains which include the Hilton, MacDonald's Hotels, Opticians (Specsavers, Boots, Vision Express), Councils, Local Authorities, NHS, Police, Gyms, Hairdressers.
Many businesses have enjoyed great success with campaigns resulting in dramatic increases in sales, awareness and business growth. "We have registered a growth of nearly 25% on last year and although it has now finished, it is paying off as many customers are still coming in with the vouchers..." Bella Italia
Features / Benefits
This opportunity is suitable for companies looking for national coverage, wanting to reach a demographic that is over represented in "Wealthy Achievers" and "Comfortably Off" (Acorn - CACI 2009). A four-week till receipt promotion, nationally across all Homebase stores, will deliver your message into the hands of over 5,500,000 customers. Coupled with an enticing offer this will deliver new customers and encourage lapsed customers to re-engage with your brand. High redemption opportunities and a measurable return on your investment.