Kaun Banega Crorepat, the Indian version of Who Wants to be a Millionaire hosted by Amitabh Bachchan, no.1 Bollywood actor.
Title sponsorship of one of Sony's top shows "Kaun Banega Crorepati" or Who wants to be a Millionaire. The show is based on a game where the winner gets a huge sum of money and has to work hard to get it while enjoying the entire process.
In it's 9th season, the show has been popular and is hosted by the no 1 Bollywood movie star. The show is a premium channel available on Sky, Virgin, Talk Talk & IPTV platforms.
The show is filmed in India and heavily promoted for over a month before launch on the channels. As part of sponsorship, there is interactive element through a competition in UK, where the winner gets to go to the programme sets in India and watch and episode along with meeting the host of the show.
The show will be broadcast in August 2015, Mon-Thurs at 8:30 pm for 52 episodes over 12 weeks.
Sponsor gets Promo-tags which starts a month before launch, Opening & Closing credits for each episode, Break bumpers and exposure in below the line marketing promoting the show.
Please contact us for further information.
KBC is the top show amongst South Asian channels. The sponsorship opportunity also gives a lucky viewer a once in a lifetime opportunity to meet India's most respected and top Bollywood star which will naturally create brand association and noise across social media.
Premium channel available on Sky, Virgin, Talk Talk & IPTV platforms.