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Title Sponsorship of 'Who Wants to be a Millionaire' on Sony

Provided by Sony Entertainment Television Asia
Kaun Banega Crorepat, the Indian version of Who Wants to be a Millionaire hosted by Amitabh Bachchan, no.1 Bollywood actor.

Tell us about the Opportunity / What is it?

Title sponsorship of one of Sony's top shows "Kaun Banega Crorepati" or Who wants to be a Millionaire. The show is based on a game where the winner gets a huge sum of money and has to work hard to get it while enjoying the entire process. In it's 9th season, the show has been popular and is hosted by the no 1 Bollywood movie star. The show is a premium channel available on Sky, Virgin, Talk Talk & IPTV platforms.

What is the Marketing Objective?

Build brand awareness.

How does it work?

The show is filmed in India and heavily promoted for over a month before launch on the channels. As part of sponsorship, there is interactive element through a competition in UK, where the winner gets to go to the programme sets in India and watch and episode along with meeting the host of the show. The show will be broadcast in August 2015, Mon-Thurs at 8:30 pm for 52 episodes over 12 weeks. Sponsor gets Promo-tags which starts a month before launch, Opening & Closing credits for each episode, Break bumpers and exposure in below the line marketing promoting the show.

Who's used it in the past?

Please contact us for further information.

Features / Benefits

KBC is the top show amongst South Asian channels. The sponsorship opportunity also gives a lucky viewer a once in a lifetime opportunity to meet India's most respected and top Bollywood star which will naturally create brand association and noise across social media. Premium channel available on Sky, Virgin, Talk Talk & IPTV platforms.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k100,000 subscribers; 25 - 54 year old Adults w/ female bias
25 - 34
35 - 44
45 - 54
Female
Both
ABC1
C2
Ethnic
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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