Top Trumps digital advertising opportunities

Provided by Winning Moves
Excellent opportunity to build brand awareness and engagement using Top Trumps digital platforms.

Tell us about the Opportunity / What is it?

Entertaining and educating for over 40 years, the immensely popular Top Trumps format is loved by both kids and adults - three generations of fans. Since Winning Moves bought the brand in 1999, we have sold over 80 million packs! The Top Trumps brand has been adapted for digital, TV and publishing platforms and offers a lot more than trading cards. Digital opportunities are available with Top Trumps including HTML 5 multi-platform gaming, Facebook gaming, Top Trumps Mobile and augmented reality.

What is the Marketing Objective?

Excellent opportunity to build brand awareness and engagement using Top Trumps digital platforms.

How does it work?

Create a fully customised digital Top Trumps game for your brand to engage with your audience through these digital formats: HTML 5 multi-platform gaming, Facebook gaming and via a Top Trumps mobile app plus augmented reality to bring the Top Trumps battle to life. Each format is fully customisable and can feature unlockable content, social challenges and interaction

Who's used it in the past?

P&G Head & Shoulders (copy and paste this URL to play: http://play.toptrumpsonline.com/goal.html), Oxford, East Anglia & Plymouth Universities (copy and paste this URL to play: http://play.toptrumpsonline.com/volcano.html), Food Dudes, DMAX Germany, Football Manager. Online games have been used by NBA, ESPN. Social Media Facebook Games have been used by Lynx and Pepsi Max. Mobile apps have been used by Shopkins, NBA and Augemented Reality by WWF (see video above).

Features / Benefits

HTML5 multi-platform gaming brings the original Flash online game to new platforms with new features. Fully customisable, from simple competitions to major integrated campaigns. Facebook Gaming offers the same engaging content and options as the online game, in the world's biggest social media space. Top Trumps Mobile provides a new series of apps backed by big name licensors and published by leading developer, 505 Games. Augmented Reality: latest AR technology enables interaction between characters, bringing the Top Trumps battle to life!

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach varies depending on campaign
10 - 15
16 - 24
25 - 34
Both
Kids HH
Students
MOBILE
ONLINE
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, INTERNATIONALAll YearENGAGEMENTBRANDED CONTENT / ONLINE
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