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TopCashback - Brand Engagement Campaigns

Provided by Top Cashback
TopCashback are one of the UK's largest publishers, and are now looking to collaborate with brands to engage their audiences.

Tell us about the Opportunity / What is it?

TopCashback are one of the largest publishers driving over £50M in retails sales each month. With over 25M page impressions per month we drive an enormous volume of sales (daily deal sites / offer websites account for a portion of this)- the main reason as to why our members love us is because we pass back EVERYTHING (and more) that we make. Our intention is to use this engagement and love that our members have to drive interest in brands and businesses that may not have cashback opportunities. Whether it's an FMCG, an automotive or electronics, we want to feature them.

What is the Marketing Objective?

The aim is to raise brand awareness and engagement, providing companies that don't offer cashback an opportunity to profit from the exposure we can give them.

How does it work?

Through the use of a micro-site on our page, linked to on-site advertising throughout our website and further promotion through our marketing engine (spanning mobile, email and social media exposure), members will be encouraged to engage with and learn more about the brands we feature. A competition will further engage an audience that, as of yet, hasn't been promoted to.

Who's used it in the past?

We promote more than 3000 brands to savvy shoppers who are seeking to get more value for money, and they do so by receiving cashback on their purchases. We have advertising which runs through all verticals; whether travel, consumer goods, insurance or fashion, our promotions account for a 32% share in this £9bn industry. Key brand engagement campaigns have included O2 with their O2 Refresh campaign (for which we won an Advertiser Innovation Award) and B&Q.

Features / Benefits

Promoting through us gives your brand an opportunity to engage savvy shoppers who are willing to consider new and exciting ways to save money. Our members have a high annual income with 29% having a household income of £50k or more and with 32% ranging from 25-34 years old -- the perfect combination of savvy online shoppers and youthful deal hunters.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
Main Shopper
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSBRAND STRATEGY
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