TV Advertising Has Never Been So Easy
Provided by Guerillascope
Guerillascope research, plan and deliver targeted TV advertising campaigns that drive sustainable business growth at low costs.
Tell us about the Opportunity / What is it?
TV advertising caters for smaller businesses on tighter budgets more effectively than ever before. With an unprecedented number of channels available, the average cost of a TV spot is now 30% less expensive than a decade ago, with half of all airtime now essentially free. Additionally, new targeting capabilities have improved engagement, response and sales, with consistent viewing figures also creating new opportunities for SMEs to reach customers. We make the process easy; researching, planning and delivering your TV ad at low costs to ensure a successful campaign.
What is the Marketing Objective?
The mission is always to deliver sustainable business growth to our clients, securing genuine added value wherever possible. This can be achieved either through a direct response strategy designed to maximise engagement with a call-to-action during less expensive daytime viewing hours, or through a branding campaign geared for amplifying brand visibility across high profile peak spots. Whatever your preferred strategy, the end goal remains the same: To boost customer interaction, brand awareness, market traction and, ultimately, sales.
How does it work?
We do all of the hard work for you. First, we identify the most cost-effective channels, times of day, regions and weekdays for engaging your target audience through the implementation of competitor and sector analysis. We'll then plan your campaign and negotiate the most competitive TV rates on the market, integrating supporting media channels where appropriate. Upon launch, your TV campaign will be subject to continuous scheduling improvements and cross-platform analysis; correlating live web data with individual TV spots to minimise your Cost Per Response, Lead and Sale.
Who's used it in the past?
Protect Your Bubble, Warranty Wise, Booker Ltd, Fabletics, Gold.co.uk, Kilner Jars, Viners, Rubie's Masquerade, Despatch Bay, Bioflow, Canadian Affair
Features / Benefits
We operate independently of rigid booking deadlines and restrictive share deals with major sales houses, a feature of our service that grants the client complete flexibility and freedom in deciding which channels they wish to advertise on. We also provide in-depth preliminary research free of charge, whilst the analytical software used to enhance campaign performance is unmatched in its sophistication and accuracy. We can supply you with weekly, monthly, yearly and real-time reports, with a dedicated account manager available to you at all times.