CASE STUDY: Twycross Zoo tries TV for the first time

Provided by Thinkbox
Twycross Zoo wanted to increase visitor numbers and raise its profile
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What was the Challenge / Background of the Campaign?

Twycross Zoo is a large zoo in Leicestershire, founded in 1963. In 2009, Twycross Zoo had undergone a revamp which included a new visitor centre and main entrance. Twycross needed a new marketing strategy to promote these new developments and to ensure the success of future fundraising for the zoo. In addition, they wanted to raise the profile of the zoo, increase overall visitor numbers, retain existing loyal visitors and encourage repeat visits Find out more...

What was the Campaign Objective?

To promote family fun at the zoo
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kAll adults
All adultsBoth
ABC1
C2
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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