Ubiquitous taxi advertising, a creative way to reach consumers
Provided by Ubiquitous Ltd
Advertising opportunity with Ubiquitous, a cost effective, flexible outdoor advertising medium reaching a mass audience.
Tell us about the Opportunity / What is it?
Black cabs are world famous and have been used for decades by premium and luxury brands. Ubiquitous world's leading taxi outdoor advertising firm, have great advertising opportunities all year round for brands to reach a wide and diverse audience. Ubiquitous invented Magasides, the hot new format in taxi advertising. The opportunity allows the brand to target mass audiences in the heart of the City Centres.This taxi advertising format provides prominent branding opportunities and excellent value, and can be used for long-term or short burst taxi campaigns.
What is the Marketing Objective?
Perfect for maintaining high impact, brand presence and building awareness, whilst delivering tactical, seasonal or price-led messages in a fast, cost efficient manner. Supersides are the ideal medium if you are looking for high-coverage, frequency and OTS for your brand.
How does it work?
Ubiquitous offer advertisers 6 different formats to advertise on, which are: Flexiside, Livery, Magasides, Supersides, Tip Seats and Livery plus (includes Bluetooth access to consumers on dwell times). Brands can book a 2 week blitz, 1,2 or 3 month awareness builder or a long term branding campaign of up to a year. Buy national, regional or bespoke packages to target particular events or specific ranks. Ubiquitous are driving force of innovation in taxi advertising & outdoor advertising, and this type of medium is eye-catching with guaranteed results.
Who's used it in the past?
This is an exciting way to advertise from the traditional media. Brands that have used Ubiquitous Taxis include: Beck's, Vodafone, Next and links London. Ubiquitous can deliver results for any brand from all back grounds and industries, including Fashion, Entertainment, Travel and Finance brands, so no matter what industry you're from, taxi advertising can benefit you.
Features / Benefits
Taxi advertising enables brands to maximize impact and impart additional information to a captive audience, in a personal space. In addition, taxi advertising delivers an opportunity to give the customer a take-home reminder of your brand. Brands will reach an overwhelmingly young 61% is 15-44 and 63% ABC1 audience. Taxis reach areas that can't be reached by other media, making it a very rewarding investment for brands. Taxi advertising is a long-term solution, delivering the added benefit of being easily updated when necessary.