UNICEF Virtual Reality Roadshow

Provided by Access Point
Access Point worked with Together Fundraising and UNICEF to book promotional space across 10 shopping centres throughout the UK.

What was the Challenge / Background of the Campaign?

UNICEF wanted to build on the success of their first VR film, Clouds over Sidra which was debuted at the World Economic Forum in Davos, TEDx Vancouver, Sundance Film Festival and South by Southwest. They wanted to bring the same awareness of the plight of Syrian refugees to the public through an immersive experience. Key to this was finding the right locations to reach the maximum number of people and achieve the highest impact and visibility within budget.

What was the Campaign Objective?

The purpose of the roadshow was to raise awareness of the children affected by the Syrian refugee crisis - as well as encouraging donations from offering customers an immersive Virtual Reality experience. The Virtual Reality campaign was tracked by the number of donors and raised £155,220.00 for UNICEF UK. "Setting up and running our road trip across [multiple venues] couldn't have been better. Access Point were great in assisting us with everything we needed."

BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kVisitors to shopping centres, targeting an affluent audience
All adultsAll Genders
AB
ABC1
C2
OUTDOOR
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL01 Aug 17 - 31 Oct 17BUILD AWARENESSEVENTS
EXPERIENTIAL
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