User-initiated, video driven experiences across desktop & mobile
Provided by Exponential
Put the decision to view - or not to view - in consumers' hands with Exponential's VDX ad formats across desktop and mobile
Tell us about the Opportunity / What is it?
The goal isn't to deliver your ad; the goal is to have your audience absorb and understand your message so that you see results. At Exponential, we flip the traditional intrusive advertising model on its head and put the decision to view - or not to view - in consumers' hands. Exponential's VDX ad formats are the most innovative, user-initiated video ad units available. They allow advertisers to take full advantage of online video and reach their most relevant audiences when and where it matters most, across desktop and mobile
What is the Marketing Objective?
Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers. Exponential's VDX ad formats provide the digital canvas that lets brands bring their advertising to life. Seeking to reimagine video advertising online, Exponential has fused together the sight, sound and motion of video into a single brand experience that can be delivered across multiple screens. Every VDX unit has been strategically designed to capture the user active attention and drive deeper brand engagement.
How does it work?
Formats include: VDX Interactive Pre-roll - Maximise impact in-stream. This pre-roll experience is uniquely designed to drive user engagement. VDX Billboard - Enhance ad effectiveness in-page. This user-initiated interactive masthead employs multi-stage expansion that intuitively pulls viewers into the experience. VDX Adhesion Banner - Extend brand touch across mobile. This video-enabled rich-media adhesion unit provides 10% share of screen with non-intrusive ad viewability. Please download attachment for full details of Exponentials VDX ad formats.
Who's used it in the past?
Previous advertisers include Lexus, IBM, Aldi, L'Oréal, Nestle, Hyundai, Honda, H&M, Clarks, Crowne Plaza amongst many others. Please visit http://showcase.exponential.com/#/list for showcase of our previous work.
Features / Benefits
- Push the limits of your existing assets - TV ads, YouTube videos, twitter feeds, social media, RSS feeds and more to create custom experiences that elevate your brand.
- From creative development and ad delivery to measuring results, Exponential delivers the highest level of service and support for every aspect of your advertising campaign.