Venue planning tool for experiential marketing campaigns

Provided by Access Point
This is a unique free tool to help you find and book venues based on your target audience and explore sites within them

Tell us about the Opportunity / What is it?

The APC Campaign Planner lets brands and agencies quickly and easily plan physical promotional space within Shopping Centres and Retail Parks. You provide information on your target audience including age, mosaic demographics and any specific locations and the Campaign Planner will return venues that meet your requirements. Explore venues in more detail including images, interactive maps and site locations and add them straight to your campaign with selected dates. We'll then get in touch to take care of the details.

What is the Marketing Objective?

Experiential campaigns are an ideal way to build awareness and engagement between brands and consumers as well as driving trials of new products. An interactive campaign that lets people touch, taste and test a product can really bring your brand to life. This can be supplemented at some centres with additional media opportunities from lift door advertising to floor and window vinyls either alone or in conjunction with your event to warm up your audience.

How does it work?

Log on to www.apcvenues.net and register. Registration takes less than 60 seconds to complete and there is a tutorial video available on the Campaign Planner to help you get started.

Who's used it in the past?

This tool is brand new, however, Access Point have over 20 years experience organising promotional space and experiential campaigns for major brands including Sainsbury's, BMW and the RSBP.

Features / Benefits

- Simple and quick - Free to use - Allows you to target by age, location and Mosaic demographics - Explore venues with images, interactive maps and site locations - Access to additional media opportunities - Straightforward booking process with our experienced team

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
All adultsBoth
All
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDRIVE TRIALEXPERIENTIAL
SAMPLING
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