The Western Morning News is a regional newspaper throughout the SW. Editorially it champions the region and has been providing a vibrant mix of local and regional news since 1860. In addition the website westernmorningnews.co.uk provides 24/7 online news access. We seek to serve our advertisers needs in the most efficient and effective manner possible. We understand your need to generate a ROI on your advertising investment and continually work to increase and improve the benefits of our advertising offerings. Print, online and partnership opportunities are available.

An effective solution for businesses wanting to reach people in the rural areas of the SW region, or expand coverage around the urban areas. By combining newspaper advertising online and in print, you can reach a larger share of the market, increasing both reach and frequency. Newspaper websites are the most credible, trusted properties on the Internet. They provide hyperlocal content to an educated, employed and affluent audience. Interestingly local newspapers are more than twice as trusted as any other media channel and 60% of readers act on ads because they trust them.

Advertising for national/local brands in local press has a significant positive impact across all key marketing measures. Research highlights the strategic opportunity to leverage and support brand strength/potential at a localised level.Advertising is noticed, relevant, acted upon and above all, "wanted" by readers. When measuring brand awareness, brand preference, purchase intent and action regional press advertising can be a real driver of success. Readers are less like to skip or avoid advertising in their local newspaper, in fact they actively seek and act upon it.

The Western Morning News is the 'go to' place for local advertisers to highlight their business to our engaged audience. Our extensive online directory lists local businesses, tradesmen and amenities as a useful guide to our community. National brands also advertise both in print and online, this is particularly useful for regionalising local marketing efforts to reflect variations in stores footprint and make-up. Consumers' trust in local news is a major plus point for brands that choose to advertise in local media.

This is a highly responsive audience both off and online. Advertising on local newspaper websites is 77% more likely to be believed and relied upon than advertising on other websites. It also provides a great opportunity for an advertiser to drill down and target a specific consumer base as sites are able to utilise a combination of past behaviour, demographics, geography and content to help target the right person at the right time in the right market. Packages are available to take full advantage of the benefits of cross media advertising to a local, engaged audience.