Branded content opportunity from Yours Recommends

Provided by Bauer Media
A new and exclusive service to advertisers Brand endorsement and consumer product feedback.
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Tell us about the Opportunity / What is it?

Yours Recommends is a new service from Yours Magazine designed to help your products and services to stand out from the competition through word of mouth referral, endorsement and consumer market research. After immediate family Yours magazine is one of the most important influencers on their decision making with 80% admitting to having bought products and services recommended by Yours. Even more important than recommendations from Yours magazine, is the recommendation of fellow Yours readers - people just like them!

What is the Marketing Objective?

The opportunity to demonstrate to readers the quality/ effectiveness/ value of your product.

How does it work?

Yours readers will: Be offered free product samples or discounted products in exchange for completion of a feedback questionnaire. Provide quality feedback on bespoke criteria. Make suggestions for product/service development. Provide brand endorsement as seal of approval to create a valuable tool for future marketing.

Who's used it in the past?

Please see case study attached.

Features / Benefits

The opportunity to demonstrate to readers: The quality and effectiveness of your products. The value of your products. The quality of your customer service. Sampling to targeted and highly sympathetic group. Extensive media coverage. Stand out from your competitors. Insightful reader feedback through. Opportunity for product development. Yours brand endorsement via the Yours Recommends seal of approval, delivering long-term value in future marketing activity.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWomen aged 50 years and over.
45 - 54
55 - 64
65+
Female
ABC1
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSBRANDED CONTENT / MAGAZINES / PRESS
SALES PROMOTION
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