Advice and Guidance

ISBA offers a range of practical advice and guidance services for its members, aimed at helping them to maximise the effectiveness of their marketing spend.

Services relate to just about any area of marketing communication (advertising, creative, sponsorship, direct marketing, sales promotion, media, digital/online) and are completely free and exclusive to ISBA members.

Some popular services are shown in the boxes below:

Agency Search and Selection - click here for more info

Advice, guidance and practical support in finding an agency

Contracts - click here for more info

Advice, guidance and practical support on content and negotiation of agency contracts.

Agency Remuneration - click here for more info

Advice and guidance, backed by authoritative industry benchmarking research to support members in remuneration and fee negotiations.

Agency Relationship Evaluation - click here for more info

Advice on advertiser - agency evaluation systems backed by industry research data.

Legal Issues - click here for more info

Legal advice and access to a free, ISBA member-only, legal helpline service.

Training Workshops - click here for more info

An annual programme of 34 one-day practical training workshops, hosted by expert practitioners and uniquely geared to the needs of ISBA members to help build expertise.

Production Issues - click here for more info

Help, advice and support on any production-related query.

... plus everything else ...

ISBA acts very much as a 'first port of call' for any practical communications queries members may encounter, and can always find a solution either internally or externally to any enquiry.