Best Practice Toolkit

How To Be A Great Client: Agency Relationships

ISBA has worked with other marketing communications industry bodies to produce a series of joint industry 'best practice' guides on key aspects of client - agency relationships.

Advertisers and their agencies can use the top tips and processes set out in these guides to help improve standards of professionalism and the effectiveness and efficiency of activities.

The guides set out the 'best practice' for briefing communications agencies to develop creative solutions (The Client Brief), agency search and selection (Finding An Agency) and evaluating the effectiveness of marketing communications (Evaluation).

Promoting the value of Agencies: click here for more info

IPA Digital, in association with ISBA’s Online Action Group, has compiled a best practice guide ‘10 Easy Steps to Best Practice in Online Campaign Development,’ to help clients and agencies work better to promote the development of successful, on-brief, online campaigns.

The ISBA Joint industry Guide to Judging Creative Ideas: click here for more info

The latest in a series of Best Practice Guides from ISBA to managing key aspects of advertiser - agency relationships, it provides marketing professionals with a best practice framework for assessing creative ideas from communications agencies.

The Client Brief: click here for more info

An online briefing tool, based on the practices set out in this guide, is available at: www.clientbrief.info