Best Practice Toolkit
How To Be A Great Client: Agency Relationships
ISBA has worked with other marketing communications industry bodies to produce a series of joint industry 'best practice' guides on key aspects of client - agency relationships.
Advertisers and their agencies can use the top tips and processes set out in these guides to help improve standards of professionalism and the effectiveness and efficiency of activities.
The guides set out the 'best practice' for briefing communications agencies to develop creative solutions (The Client Brief), agency search and selection (Finding An Agency) and evaluating the effectiveness of marketing communications (Evaluation).