Who are the Progressives?
They are forward-looking individuals who are curious about the world and embrace change and technology.
Our aim at GNM is to grow our 'Progressive' audience through open journalism and product innovation.
So why are Progressives valuable to advertisers?
They are highly upmarket and affluent
They're ahead of the pack when it comes to trying new products and they're willing to pay more for good quality
They're highly connected and influential
GNM reaches more Progressives than any other quality news provider
Sources: GNM Total Audience research 2012 wave 1, GNM Word of Mouth research 2009