Dark Fruit is a cider unlike any other; it inspires near religious devotion amongst its legion of followers. They go on Dark Fruit exclusive nights out, bake Dark Fruit cakes, create Dark Fruit ice cream and, in the case of superfans Alfie and Paul, pay permanent homage to their favourite cider in the form of tattoos.
To celebrate their dedication, we opened the doors to Dark Fruit Ink: a pop-up tattoo studio in Shoreditch that offered fans the chance to make the ultimate commitment to the ultimate fruit cider. We engaged celebrity tattoo artist, Alice Perrin, to design and tattoo 11 very lucky and very committed fans over the course of two days.