12 Month Primetime Sponsorship

Why partner with Food Network?

Sky Media and Warner Bros. Discovery are pleased to offer brands the opportunity to build an association with The Food Network Channel.

Food Network is the UK’s ONLY DEDICATED FOOD CHANNEL reaching 13 million passionate food lovers each month through our various platforms. Our channel is a showcase for world-class chefs and devoted foodie personalities discovering mouthwatering recipes around the world. At the heart of Food Network is a passion for all things food serving as a daily source of inspiration and trusted culinary techniques. We have access to top-tier chefs and talent such as Tom Kerridge, Michel Roux and Marcus Wareing. Food Network is the place to reach and connect with food enthusiasts with opportunities across all platforms – Linear TV, Digital, VOD, YouTube & Social

Making the partnership work harder and smarter…

discovery+

This package includes Pre & mid-roll against Food Network content and Sponsorship idents against all Food Network titles expanding the sponsorship onto discovery+. To broaden our reach, we will include an ad campaign using a TVC as pre/mid roll across run of site. discovery+’s Pause Ads offer an unobtrusive advertising experience initiated by the viewers when they pause what they’re watching. When a user pauses the content, a static advertisement will launch and take over the screen after the content has been paused for more than 3 seconds. The creative will remain on screen until the user presses play. The pause ads can include a call to action / click through / QR code directing consumers a chosen destination that is most favorable to the brand such a point of purchase.

Sky Ad Smart

Ad Smart from Sky allows advertisers to reach a wide range of audiences, developed using internal data from Sky, and external data from data partners. This campaign would feature a 20” TVC run across key campaign moments to target specific audiences relevant to your brand. This allows a highly targeted aspect to the partnership reaching audiences that might not have seen the wider sponsorship.

 

Social &  Digital Activation

Food Network consistently achieves remarkable engagement on its social media platforms. The paid social campaign element of the campaign offers an exceptional opportunity to create a deeper connection with our foodie obsessed audience. Through this campaign we will hit our key KPI’s such as reach, traffic and video views, ensuring that the brand not only reaches but also actively engages our audience.  Seasonal relevance plays a role in this campaign, particularly during significant moments like public holidays, which serve as pivotal opportunities for our viewers to engage with the brands. In addition, we will implement click throughs to a call to action with tracking to enhance return on investment.

Contact Details

Saskia Barnes | MP Partnership Manager

Saskia.Barnes@sky.uk | 07973710769

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