CC Weekend Films & CCX Primetime 2023

12 Month Sponsorship Opportunity

The Opportunity

Align with our two channels that desire to make households happier everyday and everywhere – Comedy Central and its right-hand, Comedy
Central Extra! A brand has the chance to sponsor peak hours on CC Extra (1700-2400) and weekend films on CC for 12 months. Idents will be centred around our hilarious content, ensuring consistent presence amongst much-loved shows and a broad audience.

About the Content

With a mix of UK commissions and US hits, example titles on Comedy Central Extra include:

  • Home-Grown Titles: Guessable, Rhod Gilbert’s Growing Pains
  • Straight from the States: Impractical Jokers, The Middle, Friends, My Wife & Kids, South Park
  • World-Class Stand-up: Lee Evans, Michael McIntyre, Ricky Gervais, Kevin Hart

Comedy Central films range from Hollywood blockbusters to much-loved classics. Recent weekend movies include Legally Blonde, Bride Wars, Father of the Bride and Magic Mike.

Key Benefits
  • Targeting a broad audience – predicted to reach 8.8m Adults and 4.9m affluent adults
  • Consistency – daily presence across 12 months will reinforce brand re-call/recognition
  • Peak Presence – highly desired primetime and weekend hours across two popular channels
Scheduling & Accreditation

Comedy Central Extra Primetime

  • 2 x 10” & 4 x 5” idents per hour on CC and CCX
  • 17:00-24:00 hours daily (Monday-Sunday)

C0medy Central Weekend Films

  • Approx. 8 x 10” idents per film
  •  Pre 6pm films on weekends
  •  Approx. 2 films per weekend
Contact Details

Emma Hunt | Paramount Controller

Emma.Hunt@sky.uk

Channel logo: Comedy Central Extra
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