At our third festive-themed virtual event, Mail Metro Media unveiled its latest research, the 12 Trends of Christmas, offering a sneak peek into the major factors set to shape this year's celebrations.

From upcoming LHF regulations to enhanced loyalty schemes and the rise of retail media, there's a lot to unpack in supermarkets right now.

The series explores how prevailing economic, political, societal, technological, environmental and leisure trends impact consumer behaviour in key categories.