The Guardian offers users access to content anytime and from any device. It is optimised for all mobile screen sizes and connection speeds.
Guardian Mobile offers advertisers high levels of traffic and an attractive audience.
The Guardian site's traffic via mobile
24.2m Global monthly unique browsers
7.9m UK monthly unique browsers
8.2 US monthly unique browsers
Source: ABC/Discover, June 2013
Guardian Mobile UK user profile
Male (80%)
25-44 years old (75%)
London/South East (56%)
Educated to a Degree + level (82%)
Working full-time (79%) / All working (85%)
Senior/Managerial level (56%)
Working in various sectors: Top 5: IT (16%), Education (15%), Marketing/Media/Advertising (14%), Medical (6%), Finance (5%)
Average personal income: £40K per annum
Enthusiastic mobile internet users:
2 in 3 Guardian Mobile users access the site once a day or more frequently
In an average week Guardian Mobile users spend 4 hours browsing mobile internet
80% of users access Guardian Mobile on the go, offering audience reach anytime, anywhere
Engaging in a wide range of activities in spare time:
Going to the theatre, opera, ballet or dance - 73%
Going to art galleries and exhibitions - 84%
Travelling - 96%
Shopping - 94%
Eating out - 97%
Going to the pub- 89%
Playing computer games - 64%
Attending sporting events - 55%
Playing sports games - 51%
Cycling - 54%
Jogging or running - 51%
Gardening - 46%
Cooking - 87%
Entertaining people at home - 86%
Playing a musical instrument - 35%
Source: Guardian Mobile user research April 2010
Why advertise on Guardian Mobile?
Unique, award-winning content
Engaged and upmarket audience
Market leading technology
Ad targeting opportunities
Cross-platform opportunities
Reaching your audience throughout the day
Guardian Mobile provides access to an exclusive audience of high-level spenders
In an average month Guardian Mobile users spend:
£25 on books (vs. £9 for the average mobile internet user)
£25 on CDs and DVDs (vs. £9)
£17 on computer games (vs. £9)
£22 on cinema tickets (vs. £8)
£29 on live arts tickets (vs. £15)
£26 on donations to charity (vs. £5)
In addition, 2 in 3 Guardian Mobile users do not access any other commercial news site.
Sources: Guardian Mobile user research April 2010, TGI Internet Wave 20
Why use mobile advertising?
Brand awareness - one to one communication channel
Direct response – click to call, brochure request, book test drive, store / dealer locator, purchase
CRM – understanding the consumer
Supports and adds depth to other communication channels
Guardian Mobile contacts
To find out more about advertising opportunities with Guardian Mobile, please contact:
Lee Fels
020 3353 3915
lee.fels@theguardian.com