Promote your brand with digital washroom media

Consumers are exposed to over 600 ads a day meaning that much advertising through traditional channels has become wall paper. Captive Media provides a rare opportunity for brands to engage men while they're actively paying attention. The screens make use of the 90 second dwell time, close proximity & uniquely uncluttered occasion of washroom units while consumers are out socialising.

Multiply the impact of your marketing activity. With an advertising slot with Captive Media, you have the opportunity to get your message seen by up to one million people a month. Our case studies show that brands who advertise on a Captive Media slot can earn over 80% unprompted recall rate (compared to the TV average of 35%) - see our Captain Morgan case study.

With a dwell time of 90 seconds, Captive Media enables brands to reach socialising males whilst they are looking to spend money. It is at a moment immediately before the Point of Sale, whether you are a drinks brand, taxi booking app, or a betting company, or have a message around social responsibility. As well as a standard digital video, brands can also advertise live content such as your social media activity.

Previous advertisers hail from drinks brands, taxi booking apps, West End shows, Charities and FMCG brands. Brands include Captain Morgan, Minicabster, Macmillan Cancer, Lynx, and Beats.

By advertising with Captive Media, brands are given the opportunity to reach a highly targeted audience with no wastage. Make the most of the 90-second long dwell time with HD video promotions that engage in an uncluttered environment at a fraction of the cost you'd pay for a typical outdoor campaign.