Using AdSmart's unique TV targeting capability Sky Media are offering advertisers the ability to reach households based on purchasing insight from our partners at Mastercard, delivering efficient targeting to a market known to be disproportionally active during the discounted weekend. This targeting can be further deployed by category (such as fashion / technology), specified by online or in-store and have audiences overlaid.

The Black Friday/Cyber Monday opportunity from Adsmart delivers precision targeting using data from Mastercard & TwentyCI. Our data partners can pin point households who spend disproportionally high amounts over that weekend (Mastercard), and also those who have recently moved house (TwentyCI) - ideal for furniture retailers planning a promotion during this period. These data informed buys serve into Sky and Virgin's premium and brand safe platforms, to an engaged audience, proven by the fact that Adsmart ad breaks have 48% less channel switching than non-Adsmart breaks.

The Black Friday / Cyber Monday packages cover the following areas: Fashion, Technology, Furniture / Home furnishings. General Black Friday / Cyber Monday Spenders. There are numerous opportunites beyond this that you can explore via the Planning section of Sky Analytics, or by getting in touch with the sales team Watch this space as there will be a Christmas opportunity coming soon.

The Black Friday & Cyber Monday phenomenon continues to grow in the UK, with over 60% of under 45s interested in the event, and just under 30% actively planning to make purchases and c.70% of purchases being made online. (source PWC) AdSmart's unique TV targeting capability gives advertisers the ability to reach households based on purchasing insight from our partners at Mastercard, delivering efficient targeting to a market known to be disproportionally active during the discounted weekend.