CASE STUDY: World Duty Free Group Contentainment

Provided by Blackjack Promotions
Blackjack Promotions created an experiential sampling campaign to build brand awareness for World Duty Free Group.

What was the Challenge / Background of the Campaign?

In partnership with World Duty Free, Blackjack was asked to create a portfolio for entertainment and costumed sampling staff to connect in-store marketing and specific WDF being showcased. This has been an on-going project since 2008.

What was the Campaign Objective?

The objective of the campaign was to build brand awareness and gain trial of the sampled brands.

What was the Solution?

World Duty Free hand-picked their core team of actors and dancers from Blackjack's extensive database who were then extensively trained on brand knowledge, customer service and the theatrical approaches to be used. Brands we promoted ranged across different categories including, D&G, Gucci, Breil, Bombay Sapphire, Grey Goose, Sagatiba, Godiva and Absolut Vodka.

What were the Results?

TBC

What were the Key Learnings of this Campaign?

The campaign has won two presigious awards; Silver in the Cannes Frontier Best Partnership Initiation 2011, and gold in the FMBE Most Effective Shopper Connection 2012.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAdults, travellers, commuters, holiday-makers.
All adultsBoth
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearENGAGEMENTBRAND STRATEGY
EXPERIENTIAL
SAMPLING
SHOPPER MKTG
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service