Opportunities for beauty brands to advertise in My Weekly

Provided by DC Thomson
Boost sales and build customer loyalty through advertising in My Weekly, reaching 279,000 adventurous mature women.

Tell us about the Opportunity / What is it?

My Weekly is the magazine for contemporary mature women who love to read. A quality blend of top notch fiction, the latest health advice, great food writing, travel inspiration and uplifting real life stories perfectly compliments our readers full lifestyles. The title benefits from a rolling programme of market research which allows us to tailor editorial, design and production values to our readers needs. My Weekly is the lively, upbeat magazine for today's adventurous mature woman. DC Thomson offers beauty brands to advertise to mature women with My Weekly magazine.

What is the Marketing Objective?

Boost sales and build customer loyalty

How does it work?

There are a variety of ways to get your brand involved with this magazine. We offer various sizing and positions, loose inserts and coupons and can adapt to creative advertising throughout the package.

Who's used it in the past?

Brands that have previously featured in My Weekly are Garnier, L'Oreal Paris, Oral B, Always, Wella, Dove and Aquafresh

Features / Benefits

Nearly 7 in 10 of My Weekly readers use hand creams and lotions for moisturising, nourishing and protection. - Nearly 1 in 4 readers use deodorants more than once a day. - Our readers have expensive tastes. 1 in 5 readers can't resist expensive perfume/aftershave. This is 26% more likely than the average UK female. - Half of My Weekly readers use aerosol sprays most often. More likely than the average UK female. - Our readers love to colour their hair, nearly 1 in 4 readers use coloured hair treatments.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWeekly readership of 279,000 adventurous mature women
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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