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Reach 50,000 18-40 year olds at Blur's Hyde Park reunion gigs

Provided by Live Nation Ltd
A one-off opportunity to partner with Blur at their reunion concerts, at London's Hyde Park this summer.

Tell us about the Opportunity / What is it?

Blur will play live in Hyde Park during Summer 2009. Coxon will join Alex James, Dave Rowntree and Damon Albarn onstage for this first time since their Royal Festival Hall performance in 2000. Formed in Colchester in 1989, Blur have recorded seven studio albums and had a string of Top 10 singles including number 1 hit's with Country House and Beetlebum. Their last album, Think Tank was released in 2003.

What is the Marketing Objective?

Build awareness amongst an 18-40 year old audience.

How does it work?

There are various opportunities available - Packages available for discussion include; presenting partner, stage sponsor, brand partner, press sponsor & event sponsor. Sponsors receive a promotional campaign that includes event advertising, flyers, posters, venue advertising, in store promotions, E-flyers & e mailing, pre-event promotions and press competitions. As well as multi-media PR endorsements in youth targetted media channels. Please see website for further details.

Who's used it in the past?

This is a one-off event, however Live Nation have previously worked with a large number of big brands at similar events; including Monster, Tuborg, Blackberry and Red Bull.

Features / Benefits

- Over 50,000 18-40 year old adults will attend Blur's two exclusive Hyde Park gigs. - The events are already hugely anticipated amongst the target audience, with both dates fully sold out already.- The Live Nation sponsorship team have had a large amount of experience delivering and managing similar events for previous sponsors.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k50,000 18-40 year olds over 2 evening events.
25 - 34
35 - 44
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
London02 Jul 09 - 03 Jul 09BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MUSIC / POP
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