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Travel advertising opportunity for The Weekly News

Provided by DC Thomson
An excellent opportunity to advertise travel to 123,000 Weekly News readers!

Tell us about the Opportunity / What is it?

The Weekly News is a unique national publication that targets all adults 50+. The Weekly News features a mix of news, entertainment, sport, real life stories and TV viewing. The paper will be running travelling features focussing on British seaside resorts in its July 31st and August 7th issues, offering brands to advertise within the article or the opportunity to sponsor the entire feature.

What is the Marketing Objective?

Raise awareness and increase visitor numbers

How does it work?

The Weekly News will be running travel features in its 31st July and August 7th issues focusing on popular UK seaside destinations, exploring what's going on in the resorts this summer and the great reasons to visit the areas this season. Advertising can be within the article or a brand can sponsor the entire feature. This is a great opportunity to reach a market that have spent a massive £91m on holidays and short breaks in the last year and with readers who are twice as likely than the average to agree that newspapers influence their choice of holiday.

Who's used it in the past?

Previous advertisers include Chums, GardenBargains.co.uk, Co-Op Funeral Care, Cotton Traders and Clifford James.

Features / Benefits

Reach 123,000 Weekly News readers that have spent a massive £91m on holidays and short breaks in the last year. They are twice as likely than the average to agree that newspapers influence their choice of holiday. A great opportunity to reach 50+ individuals and build awareness of your brand to C2DE audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation: 53,619
45 - 54
55 - 64
65+
Both
C2
DE
NATIONAL PRESS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 07 Aug 10BUILD AWARENESSSPONSORSHIP / MEDIA
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