This week, O2 Media has an innovative new opportunity for brands to connect their apps to the right customers with their App discovery channel. O2 media can help brands send targeted messages to their audiences, tailored by age, sex, browsing data, handset, tariff, segment, behaviour and location; ensuring the right people get the right message at the right time. A link to download your app at the app store is sent via SMS/MMS to an engaged audience. There is the potential to reach 965,000 iPhone users, 300,000 Blackberry users, 100,000 Android users.

The key benefit of this platform is the recommendation from a trusted brand. Promotion of your app improves ranking on your customer's app store creating organic growth with potential visibility on 'Top 25' & 'Features', both of which greatly increase an app's likelihood of being picked up.

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