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Idea of the Week

Partnership Opportunity - Plastic for Sail
Partnership Opportunity - Plastic for SailHelp us build the world's first performance sailing boat from collected plastic waste and break 2 Guinness World Records. In a mission to prove that plastic should never become waste, we have built a unique nationwide community project to highlight that the power of audience is integral to the future of the planet and our fight against plastic waste. We are going to build the world's first performance sailing boat from collected mixed plastic waste and to sail it around the UK and across the Atlantic, with a goal to break at least 2 Guinness World Records.
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""Working client side in Media, I am always looking to keep on top of new ideas in the market... Tasked with a brief for introducing new and innovative ideas... I was able to engage with a really diverse range of businesses and take both ideas and relationships forward.""
Oliver Shayer, Head of Media Planning - Diageo

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