Confero has introduced the 'Poster in a Parcel' concept in response to finding a viable, workable solution to traditional out-of-home media opportunities being affected by people being advised to spend more time at home. As footfall on the high street and in shopping malls is falling, and consumers are being asked not to go out as much this will have an impact on the number of opportunities to see traditional out-of-home poster sites. In light of this, Confero has created the 'Poster in a Parcel' concept to enable brands to continue to communicate with consumers.