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Idea of the Week

Connect with a Nation in Lockdown Through TV Advertising
Connect with a Nation in Lockdown Through TV AdvertisingWith the nation ordered to stay indoors as part of a lockdown, TV viewing figures have risen by 32% across all audiences. Concurrently, the mechanics of supply and demand have seen TV advertising rates for April drop by 44% year-on-year; in March this campaign would have cost 84% more to deliver. Our package grants the advertiser over 650 TV spots and 26 million guaranteed views, within programming that includes Good Morning Britain, Sunday Brunch, Friends and Come Dine With Me. Channels include ITV Breakfast, C4, Sky News, More4 and Comedy Central.
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