"My Media, My Ads", Nickelodeon's latest research study, aims to gain a deeper understanding of kids' media usage and their perception of advertising. The results of this extentive study, are a combination of the latest trends and new evidence using both qualitative and quantitative data, data from Ofcom, Thinkbox and Childwise and groud-breaking facial coding techniques. 'My Media, My Ads' will help advertisers to create fully targeted and meaningful campaigns.
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In essence, Nickelodeon can now reveal the perfect recipe to create the perfect ad.