Building on the excitement of this year's football World Cup, commercial radio station Kiss will be holding their own Virtual World Cup across the month of June.

The Virtual World Cup includes 3 London events taking place at various locations, such as Westfield shopping centre, where Kiss listeners will battle it out on computer consoles to win their own World Cup. These live events will generate additional crowds and hype for the competition. And, the grand final will give listeners an opportunity to win cash to spoil their mates in a professional footballer style!

Coverage will also include on air training sessions, tips from the resident virtual World Cup manager, online videos created showcasing the skills you need and as much hype as you'd expect for the World Cup! Sponsorship is currently on offer, with the sponsor featuring on-air, online and at the events i.e. 'Kiss Virtual World Cup sponsored by XXXX.'

Kiss 100 is Number 4 commercial radio station in London, attracting 1.6 million each week and is the most listened to station for 15 - 24s and 15 - 34s in the capital. Mix football, gaming and music and you've got 78% of 15-34s in London.

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