Local newspapers and their websites are key to local communities. They cover the stories that are so often vital for people’s day to day lives and yet sometimes too local for the national news agenda. At the same time they often break big news items before the nationals because they are simply closer to the story. Local media sits at the heart of local communities, championing local causes and values, and holding local government and big business to account.
For brands both big and small the opportunity is huge:
- Effectively target regions, cities, towns and even individual communities without a broad brush stroke approach of national media or the vagaries of IP targeting.
- Positively link brands to what is most important to their consumers: where they live.
- Reach people who do not engage with national press but represent a key local market that needs to be tapped.
Local newspaper sites are fully embracing mobile to ensure that they are enabling local audiences to consume their media in whichever way they wish to at any time of day.
Local World newspaper sites are now optimised to be read on IOS and android handsets. Up to 50% of traffic to our sites at weekends, comes from mobile devices (tablets and smartphones). Our portfolio of local brands can help you to reach your target audience via all three key touch points – print, web and mobile
– with users getting the same rich experience on each.
For more information on how to target local audiences, visit the Local Media Advertising Insight page sponsored by Local World on Getmemedia.com