In an age when consumers and professionals alike are bombarded by thousands of advertising messages every day, imagine a form of marketing they actively enjoy spending time with? One that changes their attitudes and behaviour, compels them to share your stories with their peers, and as a result builds an engaged and growing community around your organisation or brand
That’s the power of content marketing.
Content marketing gives your brand the opportunity to build a deep, long-lasting relationship with its target audience, leading to increased awareness, loyalty and sales. That’s because content marketing sustains attention for far longer than any other marketing activity. And whether it is delivered via print, email, websites, social, video or a live event, content marketing is valued so highly it claims about £1 in every £4 spent on marketing, with allocated budgets increasing at around 25% a year (Source: Content Marketing Association [CMA], UK).
Back in 2008, marketing guru and author Seth Godin said that ‘content marketing is all the marketing that’s left’. Fast forward to today, and the effectiveness of content marketing and its flexibility to adapt to every new communication channel is beyond doubt. If you are not exploiting its full potential already, make sure you are not missing out.