Is Grab and Go the future? Amazon has opened its’ first ‘real’ shop that doesn’t have tills and lets the consumer grab there shopping and leave.
Shoppers are billed using a network of cameras and sensors and then billed automatically online without having to go through a payment process.
The shop is open to only open to employees in Settle, at present but if the pilot works, could this be the future of shopper marketing?
(Source: The Times, 2016 December 6th)
Shopping Personalisation continues to grow with Marmite, Coke and Nutella all running annual campaigns and high end stores such as Selfridges and Harvey Nichols forming partnerships
Mobile apps help shoppers save money. Twice as many shopper are now interested in online tools to help them find the best prices and promotions (Source: IGD Shopper Vista)
Virtual Reality is coming. Earlier this year the first dedicated VR pop up shop opened in London and the ‘Future of Shopping’ reported that by 2050 VR shopping would replace the high street.
High street store, Topshop uses VR in their window displays during London Fashion week (Source: thebwd.com)