ISBA Networking Evening with Insight from Unilever and Astus UK 07.02.13
These regular, exclusive member events aim to deliver insightful presentations and provide guests with the opportunity to network with other marketers.
This first insight and networking event of the year got off to a roaring start as Unilever and Astus UK
gave insight into some of the hottest marketing topics for 2013!
There were highest ever attendance figures for the event and those present were treated to some highly relevant and engaging presentations. With so many members in attendance, there was also lots of opportunity to network.
Here’s a quick summary of what went on:
Sarah Mansfield, Unilever’s Media Director (UK and Ireland) allowed attendees a glimpse into the highly strategic yet effective world of social and digital applications, as they apply to FMCG brands such as Lynx and Marmite. Sarah made sure our members understood the real importance of digital engagement, by giving a live demonstration of how Unilever intertwines traditional media with digital applications such as Shazam.
2013 could be the year for Media Barter and Astus
CEO, Frances Dickens, took us through the 10 top points about Media Barter, making sure we all knew exactly how the ancient practice translates into a modern context to deliver business efficiencies.
Watch the round-up of the event here: