New for 2007, 4 sheet posters are currently available on 250+ forecourts. Target forecourt consumers, passing traffic and pedestrians to achieve a potential 5.3 million impacts every month. 4 sheet posters complement our existing forecourt media opportunities (pump nozzles and door graphics) by adding a broadcast element to the portfolio.
Raise brand awareness; increase sales.
A Roadside facing location at the entrance to the forecourt makes 4 sheet poster advertising an ideal format to raise brand awareness and increase sales.
Brands include FMCG (Masterfoods) and Motor Related Products (Auto Trader)
Key location; Raise brand awareness / increase sales
Broadcast; Target forecourt consumers, passing traffic and pedestrians
Increase distribution; Send mailers to forecourts in advance of campaign
Targeted Campaigns; National / Regional
Research; Measure consumer awareness / brand perceptions