This idea is archived

4-Sheet Poster Advertising at Petrol Forecourts

Provided by Alvern Media Ltd
Advertising on Posters situated at the entrance to petrol forecourts

Tell us about the Opportunity / What is it?

New for 2007, 4 sheet posters are currently available on 250+ forecourts. Target forecourt consumers, passing traffic and pedestrians to achieve a potential 5.3 million impacts every month. 4 sheet posters complement our existing forecourt media opportunities (pump nozzles and door graphics) by adding a broadcast element to the portfolio.

What is the Marketing Objective?

Raise brand awareness; increase sales.

How does it work?

A Roadside facing location at the entrance to the forecourt makes 4 sheet poster advertising an ideal format to raise brand awareness and increase sales.

Who's used it in the past?

Brands include FMCG (Masterfoods) and Motor Related Products (Auto Trader)

Features / Benefits

Key location; Raise brand awareness / increase sales Broadcast; Target forecourt consumers, passing traffic and pedestrians Increase distribution; Send mailers to forecourts in advance of campaign Targeted Campaigns; National / Regional Research; Measure consumer awareness / brand perceptions

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details80% of the UK adult population buy fuel
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service