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5 Olympic Boro EXPERIENCE 2010 sponsorship opportunity - EXCEL

Provided by Newton's Heritage Art project
Cultural Experience - families, tourists and visitors with cross media opportunities

Tell us about the Opportunity / What is it?

Summer Long Experience about Hidden Heritage of East London; Giant art installation with central public sculpture forms 3 month long event. Then a Festival weekend to link into Cultural Olympiad's open weekend with additional events eg Victorian picnic, youth music showcase and creativity workshops and schools engagment programs. hosted by ExCeL London : DavidO' 0207 069 4712

What is the Marketing Objective?

* Engage diverse communities to develop brand loyalty * Capitalise on nostalgia to reinforce brand equities * Audience potential 400,000 * Brand Associations with Cultural Olympics & 5 host Boroughs

How does it work?

An enormous cultural-focused event holding 5,000 people in the parkland in front of Excel centre. The event creates a art-educational experience also featuring a weekend festival. There are a variety of opportunities available for brands, from promotional banners outside Excel's main entrance, stand-alone stalls for sampling or showcasing on festival weekend, right up to headline sponsorship of the event. Sponsors will have a presence across all marketing, have the opportunity to run giveaways, promotions and sampling & more.

Who's used it in the past?

The event in 2009 was called Riches Uncovered West Ham Park was sponsored by Pears Foundation, City of London Corporation, Tate & Lyle, OCS and Northern Polytunnels. The four month show attracted 200,000 people

Features / Benefits

This innovative way to engage diverse Public in heritage and art - through a mixture of sculptural interactive displays, engaging art projects, schools involvement is proving highly effective. This is a massive opportunity to talk to EVERYONE. To develop brand loyalty and Capitalise on nostalgia to reinforce brand equities

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEvent holds 8,000 people
35 - 44Both
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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