Summer Long Experience about Hidden Heritage of East London; Giant art installation with central public sculpture forms 3 month long event. Then a Festival weekend to link into Cultural Olympiad's open weekend with additional events eg Victorian picnic, youth music showcase and creativity workshops and schools engagment programs. hosted by ExCeL London : DavidO'Beirne@excel-london.co.uk 0207 069 4712

* Engage diverse communities to develop brand loyalty * Capitalise on nostalgia to reinforce brand equities * Audience potential 400,000 * Brand Associations with Cultural Olympics & 5 host Boroughs

An enormous cultural-focused event holding 5,000 people in the parkland in front of Excel centre. The event creates a art-educational experience also featuring a weekend festival. There are a variety of opportunities available for brands, from promotional banners outside Excel's main entrance, stand-alone stalls for sampling or showcasing on festival weekend, right up to headline sponsorship of the event. Sponsors will have a presence across all marketing, have the opportunity to run giveaways, promotions and sampling & more.

The event in 2009 was called Riches Uncovered West Ham Park was sponsored by Pears Foundation, City of London Corporation, Tate & Lyle, OCS and Northern Polytunnels. The four month show attracted 200,000 people

This innovative way to engage diverse Public in heritage and art - through a mixture of sculptural interactive displays, engaging art projects, schools involvement is proving highly effective. This is a massive opportunity to talk to EVERYONE. To develop brand loyalty and Capitalise on nostalgia to reinforce brand equities