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75% of consumers welcome advertising on the Tyne and Wear Metro

Provided by Exterion Media
Capitalise on a willing, captive audience with Metro's portfolio of advertising opportunities.

Tell us about the Opportunity / What is it?

The Tyne & Wear Metro is used by tourists, students and the local population to travel across the Newcastle, Gateshead and Sunderland, to the residential districts and even to Newcastle airport. Advertising gives passengers something to look at, read and think about as they travel on the network. With 75% of consumers welcoming advertising on the Metro, advertisers have the opportunity to talk to a willing audience in a captive environment. Opportunities include in-station (e.g. escalator panels, 12 sheets cross-platform) and within the Metro carriages themselves. Find out more...

What is the Marketing Objective?

Build awareness: achieve high visibility and frequency of viewing.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details37% passengers use the Metro +10 times a week. 50% are ABC1.
16 - 24
45 - 54
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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