As the proud sponsor of the Hay Festival for the next three years, the Telegraph has one clear aim, to introduce writers to more readers. We hope that this is going to be an exciting time for our commercial partners too, as we explore new ways to promote their books, offers and brands to the festival's upmarket, intelligent and growing audience of bibliophiles. One of the first new initiatives we are launching is our 'Bundle of Hay' ad package - designed to give maximum exposure for one day of the festival.

Build awareness of your brand to an upmarket audience

In The Daily Telegraph you get a 25x4 or 10x8 advertisement alongside our daily newspaper update. Online at Telegraph.co.uk/Culture/Hay-Festival - A one-day homepage takeover with the option to rotate copy and promote multiple writers and offers over the 24 hours. One Telegraph Hay Festival email. Sponsorship of one of our daily Hay Festival email updates, sent direct to the inbox of those who want to read more.

Waterstones has used it in the past, and it can be used by publishers for books, offers and brands.

Reach a large audience of 2 million, with impacts of 2.2 million. The average OTS is 1.06. Among the May 2011 headline guests will be Afro Celt Sound System in concert, Jo Brand, Sarah Brown on maternal health and life at No. 10, Nobel Peace Laureate and weapons inspector Mohamed ElBaradei, Hypnotic Brass Ensemble, Howard Jacobson on his Booker winner, ecologist Bjørn Lomborg, Paul Merton's Impro Chums, Philip Pullman on Jesus, Vanessa Redgrave on Palestine, Sue Perkins and Sandi Toksvig, and legendary film-maker John Waters.