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Action for Children Big Egg Hunt Headline Sponsor Opportunity

Provided by Action for Children
Action for Children's Big Egg Hunt is going to take the UK by storm and see families enjoy a fun packed Easter eggstravanga!

Tell us about the Opportunity / What is it?

Following on from the huge success of the 2012 campaign, the Big Egg Hunt 2013 will once again take the UK by storm. One hundred giant eggs, decorated by top artists, designers and jewellers will be touring the UK throughout Easter 2013. The hunt will start and end in Covent Garden, London and travel to Birmingham, Liverpool, Manchester and Edinburgh*(*Locations to be confirmed).

What is the Marketing Objective?

Brand exposure to an estimated audience of 2m at street level across the UK. In a particularly challenging economic climate for the third sector, we had to think outside of the box.

How does it work?

The Headline sponsor will enjoy an exclusive advertising campaign through this exciting art exhibition and mass participation event. 100 mobile poster sites - branding on every egg plinth, city to city. Brand exposed throughout Covent Garden. An anticipated circulation of 1 billion via editorial coverage across all formats, local and national. Lead branding on all online materials. The Action for Children Big Egg Hunt not only offers sponsorship opportunities, but also a memorable tailor made experiential marketing campaign. Please see attached for further details.

Who's used it in the past?

Faberge, Moshi Monsters, Coutts, Canary Wharf Group, Caprice Holdings Limited, Radisson Hotel, alexa and, Dunhill London, Selfridges & Co, Candy & Candy, UKTV, Tommy Hilfiger, Zurich municipal, Savills. To name a few for a full list of Partners and Sponsors visit

Features / Benefits

Winner of Best Use of Geo/Location in Fundraising 2012 Big Egg Hunt 2012 in numbers: * 1 million pounds raised net . 1 million people engaged . 184,077 maps downloaded . 100,000+ visitors a day in Covent Garden . 216,000 unique visitors online . 80,000 visitors "checked in" at the eggs on Facebook . 12,000 took part in the texting competition . 7,000 Face book supporters . 3,500 followers on Twitter . 400+ pieces of media coverage with a reach of 971,689,645 2013 - Extended to 5 Cities.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsBrand exposure to an estimated 2m people at street level
25 - 34
35 - 44
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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