Each week the Guardian's Travel supplement will focus on a different European city, offering you the ideal opportunity to boost the impact of your campaign by advertising alongside relevant editorial. The final issue highlights what Krakow can offer on a short break, from its fascinating history, to its beautiful architecture, to its fashionable music scene. Guardian readers take frequent holidays and short breaks. They love exploring foreign cities, immersing themselves in the local culture and visiting museums and arts venues.

Build awareness of your brand to an upmarket audience who will already be in an holiday mindset.

Display advertising and classified advertitsing available in the Travel section in The Guardian. 16 million UK browsers of guardian.co.uk and 41 million worldwide. 550,000 UK browsers of guardian.co.uk/travel and 1.1 million worldwide.

This is a new opportunity but popular advertisers in the Travel section would be brands offering flights, hotels, mini-breaks, restaurant and museum deals.

The ideal place to reach affluent individuals who love visiting Eastern Europe. The Guardian reaches over 1.1 million affluent and upmarket readers who are hard to target through other media. Krakow is their second favourite European city, as voted for in the 2010 Guardian and Observer Reader Travel Awards. They are more likely than readers of other quality titles to visit central or eastern Europe. They take an average of three holidays a year. They spend 30% more than average on short breaks. Travel is a highly popular supplement, reaching over 800,000 readers.