Advertise in Plymouth with the Plymouth Herald & PlymouthLive

Provided by Reach Plc.
Communicate and engage with weekly readers of the Plymouth Herald, in print & online..

Tell us about the Opportunity / What is it?

The Herald is Plymouth's best-read daily newspaper. The paper stretches back to 1895 when the Western Evening Herald was launched as Plymouth's first evening newspaper. It has been serving the people of Plymouth for more than 100 years and has firmly established itself at the heart of Plymouth life. Available six days a week, The Herald's main content focus is on issues surrounding the city of Plymouth, including the latest in business developments, entertainment and sport.

What is the Marketing Objective?

The Plymouth Herald will help to localise your advertising, generating greater traction with the city's communities, through its incredible local brand strength. The Plymouth Herald is perfect for building brand awareness; driving footfall for store openings of national chains and restaurants; promoting local offers and competitions; delivering localised messaging; reducing wastage associated with national press. Cross-platform campaigns will ensure that your brand maximises its reach and exposure across print, online and mobile.

How does it work?

Buy print, online and mobile individually or combined into cohesive packages to give the greatest reach. Use site takeovers and highly visible ad formats to engage and interact with consumers on our platforms. Local businesses will be able to see a measurable return on investment using Plymouth's leading business directory, generating calls and enquiries as well as distributing timely offers and deals.

Who's used it in the past?

Leading brands such as Tesco, ASDA, Morrisons, Rapid Solicitors, Bristol Street Motors, Vauxhall, TK Maxx, COI, John Lewis, Marks and Spencer...

Features / Benefits

Over 80% of the local adult population in the Plymouth region use the plymouthherald.co.uk and ThisisPlymouth.co.uk. If you are opening a new store, restaurant or business in Plymouth, this is the most direct route to market. With latest IAB rich media ad formats, home page takeovers and mobile rich media we can help you really make the news in Plymouth. Combined with highly engaging print advertisements, you can be sure to generate maximum impact for your campaign.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAverage Issue Readership: 38,127
45 - 54
55 - 64
65+
All adults
Both
ABC1
C2
DE
LOCAL MEDIA / REGIONAL
ONLINE
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
SouthAll YearBUILD AWARENESS
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