Advertise in the Famous Story Magazine, The People's Friend

Provided by DC Thomson & Co Ltd
Advertise in the oldest and friendliest women's weekly in the world and reach 223,000 readers every week.

Tell us about the Opportunity / What is it?

The People's Friend is the longest running and friendliest weekly magazine in the world. Launched in 1869, The People's Friend has witnessed global events and world wars, social upheaval and amazing inventions. The People's Friend magazine is famous for its fiction and every issue is packed with short stories, exclusive serial installments, cookery, craft, travel, health, puzzles, gardening and more.

What is the Marketing Objective?

Aimed primarily at the over-60s market, it's a magazine for people who love to read quality fiction, and who are looking for uplifting, feel-good entertainment. Our readers are very loyal, 86% of readers "almost always" read the magazine. Receptive to advertising, our readers are over FOUR times as likely as the average UK adult to agree that they find magazine ads the most useful for making purchase decisions.

How does it work?

There are various advertising opportunities available within People's Friend including different sizes, positions, sponsorship and loose inserts.

Who's used it in the past?

Previous advertisers include Asda, British Gas, Chums, Halfords and Specsavers. It can be used to target the over 60 female market.

Features / Benefits

Packed full of fiction (7 short stories a week, plus 2 - 3 serials and weekly soap Riverside) readers spend an average of 96 mins reading each issue of The People's Friend. This is longer than any other woman's weekly in the market. "The People's Friend" has a long, proud history. However it also embraces the future, with a popular Facebook page and website as well as a digital edition of the weekly magazine.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k162,300 circulation, 223,000 readers every week
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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