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Advertise in Waitrose Kitchen Travel Special Magazine

Provided by John Brown Media
Reach an adventurous & savvy audience of 2.9m with a large disposable income using adverts, direct marketing & magazine inserts

Tell us about the Opportunity / What is it?

Waitrose Kitchen provides a stunning environment and premium demographic, who are a perfect fit for the travel market. They are passionate about food and travel, and consistently prove to pay more for quality experiences. We produced our first travel special in January 2013, which was well received with readers and brands alike (see attachment) We are now focusing on replicating the special in January 2014 issue.

What is the Marketing Objective?

The exciting opportunity to advertise in Waitrose Kitchen enables travel brands to reach-out to a highly sought-after audience, ultimately driving sales and influencing purchasing decisions.

How does it work?

The editorial content will cover long haul breaks, cruising with a difference, family destinations and breaks and much more.

Who's used it in the past?

Given our readers passion for travel, we regularly work with a raft of major travel clients, such as : VJV, Carnival, Royal Caribbean, Cayman Islands and Late Rooms to name but a few.

Features / Benefits

Since January our circulation has increased by an unprecedented +76% to a record 700,000 copies from the September issue, extending Kitchen's lead as the top-circulating food magazine in the UK. We deliver a premium, affluent audience, who enjoy the finer things in life. Our readers are highly responsive and Waitrose Kitchen is proven to influence reader decisions,increase online visits and drive trade.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k2.9 million readership
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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